I am a marketing specialist dedicated to supporting small business owners and helping them to maximise their success through marketing.
I start with questions, to get a really good understanding of what makes the business tick, I ask about everything, warts and all which helps me to unearth problems and opportunities.
I use this information to make recommendations - on what can be done to improve the business and how some of the problems can be solved.
I work alongside my clients to prioritise the activity and very often, I continue to work with them on a longer term basis to manage this activity through on their behalf.
My clients really value the relationship we build and recognise that I will go the extra mile to look out for them, its like having your own marketing manager, without the price tag.
My services are right for small businesses who recognise the importance of marketing but aren't ready to employ a marketing person just yet. I can bridge that gap.
Supportive I demonstrate empathy and support
Personal I build personal relationships and always take the personal approach
Practical I only offer practical advice, and I don’t use jargon
Commercial Everything I advise is focused on achieving my clients’ goals
I am a broad marketeer with a strategic focus. Everything starts with the business and its unique challenges, the product or service they offer and the customers that they serve. I have spent my whole career (25 years!) in marketing, both in small business and big businesses. My heart has always been with small business and I'm proud to have started my own and to be supporting others in my community.
CIM Postgraduate Diploma
IDM Postgraduate Diploma
BA(h) Business Studies
Helping my clients to get results
Creating marketing strategy and plans
Creating plans to meet business goals
Being a second pair of eyes on a business problem
Understanding the customer and how to meet their needs
Developing brand strategy
Creating marketing campaigns to achieve objectives
Managing marketing activity through to completion
I’m proud of the feedback I have had from my clients so far. One client said "Finally, a marketing expert who explains to me in plain English what I need to know"
I'm proud of myself for taking the leap out of paid employment and setting up on my own. It's a rollercoaster but I love it!
I love helping clients to solve marketing problems, develop marketing strategies and implement marketing plans. This isn't all about advertising, its a much broader subject and there's loads of stuff that a company can do to make sure that they appeal to their target audience without spending a penny on advertising.
I like to build up a relationship with my clients, so they know that they can rely on me and trust me. Although I do the majority of work remotely, I also think it's important to meet face to face in the beginning and regularly depending on the nature of the work. I keep my clients informed with what they need to know, and I am always if they need me. I also bring in specialist 3rd party suppliers where required and manage them through so my client only needs to deal with 1 person.