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Ink Gardener Copywriting

Ink Gardener Copywriting

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Helen Reynolds, Ink Gardener Copywriting
About Me
Helen Reynolds

Helping your profits bloom by writing fresh Google-friendly content and pruning overgrown websites. Affordable, no-nonsense approach with more than 20 years' experience writing for the web.

My Ethos
My values:

Corporate responsibility

Every year I volunteer or work at a reduced rate for charities and not-for-profit organisations close to my heart. This year’s quota is full.

Organisations I volunteer for:

  • FirstLight Trust for Veterans
  • Historical Novel Society
  • York City of Sanctuary

Member of the Good Business Charter

I am proud to be a member of the Good Business Charter initiative, committing to timely invoice payments and paying my fair share of tax.

Good Business Charter
My Work
Content SEO   Search Engine Marketing  
My experience:

Working for First Choice Holidays as their first e-commerce web editor.
11 years managing the websites and social media of the Lake District National Park Authority.
I turned freelance in 2014. Since then I've worked with many businesses, from holiday cottages to cathedrals.

Qualifications & training:

• English (BA Hons.) from the University of Cambridge
• Recipe for SEO Success graduate – nine-week online course by Australia’s leading copywriter
• CPD with The Clever Copywriting School
• Superfast NY courses: Website Content, Social Media for Business, Social Media Plus
• Henshall Centre courses: Writing for the Web, How to Vodcast, Digital PR, Photography
• Broadcast Media course: Dealing with the media on radio and TV

I'm great at:

Providing professional, friendly text which reflects you and your business.

I'm proud of:

Proud to have been invited to become a member of Hiscox Business Club in York
Member of the Professional Copywriters’ Network
Member of The Clever Copywriting School
Volunteer social media editor for the Historical Novel Society

Previous work: Helping everyone from holiday cottage owners to cathedral deans
Testimonials: Lovely words from happy clients
Working Together
Work I love:

Google-friendly web content
Blogs, case studies and social media posts
Managing and upgrading web content migration

How I like to work:

For a freelance SEO copywriter, every project is different. But here’s an example of the tasks needed to create the content for a brand-new home interiors website:

- Have a chat to establish target audiences, unique selling points (USPs) and ‘brand voice’.
- Research key competitor websites and keyword searches.
- Draw up a navigation and page structure.
- Write fresh Google-friendly copy.
- Write Search Engine Optimisation elements to help with Google rankings
- Deliver these as Word documents for a website software developer to add into the website.

Get in Touch
Email: helen@inkgardener.co.uk
Website: Ink Gardener Copywriting
York

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