Known as a 'grafter', I help organisations to grow, thrive & blossom through award-winning Marketing, PR and Social Media services. I nurture positive press and prestigious awards, wow your industry and social media influencers, and ultimately generate sales. And because my roots are in Yorkshire, I'll always be honest, results-driven and no-nonsense in my approach.
My track record speaks for itself. Over 10 years I've helped countless food, drink, hospitality businesses and charities secure regional and national coverage through my PR and marketing services.
My services include
Consultancy & Training
We offer hourly, half-day or full-day consultancies & training in marketing, PR and social media. Every month or as a one-off to suit you.
During a consultancy, we’ll ask lots of questions about your business and take a look at your publicity materials. Then we’ll provide a wheelbarrow of helpful strategies and truthful feedback. At the end, you’ll receive an action plan you can take away with you to help clinch your short and long-term objectives – and sow the seeds of success.
Our training sessions will help you to build your profile on LinkedIn, engage with your audience on Instagram, use video or carousels on Facebook, or handling a media crisis on Twitter – we’ll teach you and your staff how to feel confident using social media. And because authentic brands have personality, we’ll coach you on the latest techniques and tools for getting your unique identity across so you grow your engagement and followers.
Whether it’s branding for brochures, language for leaflets, or words for websites and blog posts – I’ll create content that helps you tell a story. As an expert in attention-grabbing online and offline content, I’ll get to know you and your target audience so you can engage your customers better.
I can make your social media and website work harder for you. Via in-depth reports, I’ll scrutinise how you can build and sustain a strong digital presence.
Digital & SEO
Through our Digital & SEO service, we’ll work with you to help you thrive online.
Working in line with your communications strategy, we’ll improve your online rankings and drive leads and sales through website optimisation, generating ethical backlinks as well as writing and distributing SEO-rich blog content for your website blog and third party digital publications.
I am an expert in creating targeted content via email campaigns. Promotions that draw in subscribers, increase your open-and-click and conversion rates, and encourage new readers to sign up for your mailings. Plus, I constantly test, measure and evaluate your email campaigns and e-newsletters to ensure that I deliver the best results possible.
It’s one of the reasons we’re North Yorkshire's first Approved Mailchimp Partner.
Public Relations (both on and offline)
Storytelling is at the root of what I do. And if it’s a good story told to the right people; you’ll get the column inches.
Over the last decade, I’ve secured coverage on ITV’s This Morning, BBC (online articles, radio and television), The Guardian, The Independent, Evening Standard, Yorkshire Post, Northern Echo, Living North, The Caterer, York Press and many more.
Social Media Management
My social media services strengthen your brand, generate leads and connect you with your target audience. Using tailored strategies that are appropriate for your industry, I’ll handpick the channels that can bring out the best for your business. So, whether you’re using Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest or YouTube – I’ll create sparkling content and conversation to get everyone talking about your brand.
My core value in business is to 'Make a Difference.
I work with organisations that are open-minded, have integrity and recognise the value in developing long-term sustainable growth through Marketing, PR and Social Media.
Through my business, I support not-for-profits including volunteering and investing in hedgehog causes across Yorkshire. With a meticulous track record in helping organisations to grow, thrive and blossom, by working with me, you’ll also be championing the causes that I support.
With over a decade of experience, I have had the opportunity of working with some incredible brands, in the public, private and not-for-profit sector.
My specialist areas are in the manufacturing, hospitality and charity sector, however, I am open to other industries if I am confidence that I can make a difference.
I love working on full Marketing projects where I can use my diverse skill set to make a difference in my clients' businesses.
I enjoy a mix of remote working as well as visiting clients on-site. Meeting clients face to face regularly is the key to excellent relationship building.
The first step to any project or retainer contract is to create a bespoke strategy so that both myself and my client know exactly how the campaign will be delivered and what KPIs I will be working towards.
Regular communication will be maintained throughout the campaign, including discussions on ways to further strengthen results.
I am a firm believer in being upfront and honest and I'm not afraid to speak my mind if I am concerned about how a campaign is progressing. This approach has led to many of my clients remaining with me long-term as my aim is to ensure those who I work with grow, thrive and blossom time and time again.
A little note from us at Everyday People
Profiles are not recommendations - we're spoilt for choice, plus you're the best person to decide what is right for your business.